Maxell Revamps Its MP3 and iPod（R） Accessory Line

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Source: Maxell Corporation of America

· Maxell Revamps its MP3 And IPod? Accessory Line · Click Here to Download Image· Click Here to Download Image "By completely revamping select products from Maxell''s MP3 and iPod accessory line with thoughtful and visual enhancements, we aim to strongly increase consumer interest and awareness," said Gordon Tetreault, director of sales and marketing for Maxell''s accessory products. "We have also tailored our products to fit an increasingly universal landscape, providing flexibility of use with USB connectors."

Maxell''s portable accessories offer charging docks, FM transmitters, headphone splitters, digital ear buds, speakers, power adapters and protective casings that have been updated for consumer and retail appeal.

Maxell''s P-2 2G (2nd Generation) Back-Up Battery Pack for MP3 and iPods is now smaller and sleeker. A USB slot has also been added to the P-2 2G so consumers can hook-up and re-charge any device that connects with a USB cord or use it as a Ni-MH battery charger. The P-3 2G Universal Charging Dock and P-3A 2G Universal Charging Dock with Remote Control now feature adjustable dock support to fit all-sized iPods, eliminating the need for variable-sized trays, and a standard AC adapter to allow consumers the freedom to recharge their iPod without a computer. The P-2 2G, P-3 2G, and P-3A 2G have a suggested retail price of $24.99, $49.99, and $69.99 respectively.

Maxell''s P-4 Digital FM Transmitter, P-5A Digital FM Transmitter with Auto Adapter, P-6 Headphone Splitter, P-8B Digital Ear Buds and P-18 Portable Speakers also received makeovers to change the look and feel of these already popular accessories. These products now offer a more sophisticated look in black. The P-4A, P-5A, P-6, P-8B, and P-18 have a suggested retail price of $39.99, $49.99, $6.99, $29.99 and $49.99 respectively.

"The marketplace for MP3 players and iPods is tremendous and Maxell continues to innovate products that will tap into consumers'' ongoing quest to personalize, accessorize and use their devices in every part of their everyday lives," said Gordon Tetreault, director of sales and marketing for Maxell''s accessory products.

For the iPod owner that wants to protect their player from life''s harsh treatments, Maxell has added some new styles to its line-up of skin cases with the new P-20B skin cases for iPod? nano 3rd generation and new P-33 skin case for iPod? touch. The P-20B features the same shock-absorbing, durable design of the P-20, but now with a 4-pack variety of sleek colors - clear, black, blue and pink (new). For on-the-go use, the P-20B Skins are also conveniently equipped with a neck strap and belt loop.

Maxell''s new P-33 skin case for iPod touch is available in black and comes with invisible cling-film screen shields that protect against scratching caused by high-traffic use, keeping audio devices like new.

The P-20B and P-33 have a suggested retail price of $24.99 and $19.99 respectively.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also has a full line of electronics care, maintenance, and accessory products including headphones, plasma TV cleaners, and iPod/MP3 peripherals such as chargers, skins and speakers.

Contact: Donna Austi Cohn & Wolfe 212-798-9788 Donna_Austi@cohnwolfe.com CES Booth: Central 12506

Source: Maxell Corporation of America